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The Advance Certification in Digital Marketing course is a specialized training program designed to provide participants with in-depth knowledge and skills in a variety of digital marketing strategies and tactics. The course is often delivered through a combination of online lectures, hands-on activities, and real-world projects.

Benefits of studying Advanced Certification in Digital Marketing:

  •         Greater awareness and understanding of digital marketing tactics and techniques
  •         Enhanced capacity to plan and carry out efficient digital marketing campaigns
  •         Greater credibility and professionalism in the industry More chances for employment and higher earning potential
  •         Improved ability to evaluate and assess the efficacy of digital marketing initiatives.
  •         Capability to stay current with the newest trends and advancements in the field.
  •         Capability to approach and engage target audiences through digital media.
  •         More effective blending of digital marketing with overarching business objectives and strategies.

Specialization 1: Graphic Designing

Graphic design plays a crucial role in digital marketing as it helps to visually communicate a brand’s message and grab the attention of potential customers. It encompasses various elements such as typography, images, and layout to create visually appealing designs that can be used across various digital platforms such as websites, social media, and email marketing. Effective graphic design can help to establish a brand’s identity and increase engagement with target audiences.

Specialization 2: Video Marketing

Video marketing is the use of video content to promote products, services, or brands in digital channels. It has become an increasingly popular form of digital marketing due to the widespread use of video streaming platforms such as YouTube and the rise of social media platforms that allow for easy sharing of video content. Video marketing can be used in various stages of the customer journey, from awareness to conversion.

Specialization 3: Blogging

Blogging is a type of digital marketing that refers to a regular process of content development and posting on a website or other platform. The audience is intended to be entertained, educated, and engaged by the content. It can be presented in the form of text, images, videos, and infographics. A blog is an effective tool for raising brand awareness, producing leads, and boosting website traffic. It can also help with search engine optimization by providing search engines with fresh and relevant content to index (SEO).

Specialization 4: Search Engine Optimization

Search Engine Optimization (SEO) is the process of making a website more search engine friendly (SERPs). This is done by making the website’s technological, structural, and content elements more appealing to search engines. Performing keyword research, writing Meta descriptions, constructing backlinks, and other strategies may be used to achieve this. You need to be persistent and patient if you want to see benefits from SEO. In order to maximize the possibility that consumers would click the link and visit the website, SEO seeks to make a website more visible in search engine results.

Specialization 5: Google My Business

Google My Business (GMB) is a free product that it provides that enables businesses to control their online presence across Google, including Search and Maps. You may add crucial details like your business hours, contact details, and images by creating a GMB account and validating your company. Businesses can respond to client evaluations through GMB, which can help them manage their reputation. GMB also enables you to publish updates and offers for customers to see.

Specialization 6: Pay per Click

In pay-per-click (PPC) advertising, businesses are charged a fee each time one of their ads is clicked online.  This type of advertising is frequently utilized on search engines and social networking sites to generate traffic to a website. Advertisers make bids on search terms they anticipate their target audience would enter, and when those terms are used, their ad is displayed. 

Specialization 7: Google Tag Manager

Google Tag Manager (GTM) is a free tool offered by Google that allows marketers to easily add and manage marketing and analytics tags on their website without the need for developer support. This can include tags for tracking website visitor behavior, conversion tracking, and remarketing. GTM also allows users to create and manage tags for various marketing and analytics platforms such as Google Analytics, AdWords, Facebook, and more. By using GTM, marketers can gain a better understanding of their website performance and user behavior, which can then be used to make data-driven decisions about their digital marketing efforts.

Specialization 8: Google Analytics

Google Analytics is a free online analytics service that tracks and reports website traffic. It can be included into a website to track users, their behavior, and different online interactions. Google Analytics is used by digital marketers to learn more about user behavior, website performance, and demographics. This data can be used to improve the layout and content of websites, target advertisements, and assess the success of digital marketing efforts. Additionally, Google Tag Manager and Google Ads can be connected with Google Analytics to provide a more complete picture of a website’s performance and user activity.


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